IELTS Academic Writing Task 2: Cambridge IELTS Book 16 Test 2 – Double Question/Two-Part Essay Topic with Sample Answer.
Mr. Piyush Goyal and Mr. Varun Goyal, the expert teachers of Voxcel, have written IELTS Academic Task 2 based on the four IELTS Parameters: Task Response, Coherence and Cohesion, Lexical Resource, and Grammar Range & Accuracy (GR&A).
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Question for IELTS Academic Writing Task 2 – Cambridge IELTS Book 16 Test 2 AC.
WRITING TASK 2: You should spend 40 minutes on this task. Write about the following topic.
Question: In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think this is a positive or negative development?
Give reasons for your answer and include any relevant examples from your experience. You should write at least 250 words.
Answer of Cambridge Book 16 Test 2 Academic Writing Task 2
In their marketing strategies, companies often highlight that their products are somehow new. This is because businesses aim to differentiate their goods from those of competitors. I believe this is a positive development as it drives continuous improvement in product quality.
One reason businesses emphasize their products’ novelty is to set them apart from other products. By showcasing new features, companies attract more customers, especially in a highly competitive market. Therefore, this strategy reduces competition for their products and makes them the preferred choice for consumers when they are looking to purchase a new item. For example, Apple is always highlighting new features of its brand-new products, positioning its devices at the top of the market and leaving similar products from other companies as a secondary option for customers.
This essay considers emphasizing newness in products as a positive development because it helps to improve products’ quality. Many businesses will strive to constantly develop new features to surpass their competitors’ products, and it will be beneficial for consumers on the whole since they can get something innovative and unique to experience with each upgrade. Google, for instance, has consistently enhanced its products’ quality over the years by introducing better features in each new model and showcasing them in their launch events.
In conclusion, companies often stress that their products are new in some way because they want to stand out from the rest of the competition. I think this is a positive trend because it encourages companies to improve the quality of their products constantly.
Note: We have written all the IELTS Academic Writing Task 2 essays from Cambridge, Burlington, British Council IELTS books and all the essays that have appeared in the exam. We also keep on writing new essays as IELTS publishes them. Remember, each essay takes a while to write since every essay is written on all 4 IELTS band descriptors to help you in your IELTS journey. Similarly, we have written IELTS General Writing Task 2 essays.
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